A friendly, approachable brand identity for helping people rest better with FullEight
Client -> FullEight Services -> Branding, Packaging Design
About the project
Restless Leg Syndrome (RLS) can ruin your night, prevent sleep, and crush your day. FullEight provides natural relief products to help people with RLS rest better. Together we created a brand identity that establishes FullEight as a trustworthy brand and customers feel comfortable with seeing on their nightstand.
The logo & submark
To reflect the character of FullEight I created a wordmark logo that looks friendly, optimistic and approachable. It’s easy to use and scalable, to make sure it looks great on both the website and packaging.
Next to the primary logo we developed a sub mark. The sub mark is inspired by the tranquility of seeing a sunset or sunrise reflected in the water. The sub mark looks happy and friendly, and is a welcome addition to the product packaging.
Color palette
The color palette is based on the moment you see right before and after your eight hours of sleep: sunsets and sunrises. To stand out from competitors we decided to go for a deep purple instead of a dark blue as primary brand color, and build a versatile secondary palette inspired by the sky. We used subtle color gradients to mimic the sky, and make the colors feel alive.
Packaging
Since FullEight gels, creams and butters are applied before going to sleep we ensured the packaging looks great on your nightstand. To ensure proper usage we listed all guidelines on the back of the jar. All products are designed in a different brand color, to make them distinguishable from another, yet still look familiar.
Kind words
"Jantine delivered a beautiful brand, on target, and on budget. She was able to take our ideas and concepts about what the brand should represent and translate them into a real, tangible visual identity for FullEight that resonates with our customers and separates us from our competition. Jantine was able to adjust to our evolving needs in a professional manner and we would absolutely work with her again!"
Patrick Redmond
CEO & Founder FullEight
Sleep Sounds app
To support FullEight’s mission beyond the nightstand, we teamed up again to create the ‘Sleep Sounds’ app. The app offers an extensive library of ambient and natural sounds, from deep brown noise to crackling ice and gentle waterfalls, all curated to create a relaxing atmosphere anytime, anywhere. For the design of the app I went with a simple user interface designed with soft colors and minimal elements to avoid disrupting the bedtime routine.
Try the Sleep Sounds app yourself!
Download in the app store ->
More work
Let’s get in touch!
Haelsum is a Rotterdam-based design studio offering branding, web design, digital design, and illustration for creative and mission-driven brands. Working with clients in the Netherlands and worldwide.
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